Elementor vs DIVI: Brutal Review 2025

January 13, 2026 By Surya 

Elementor is one of the most popular page builder plugins that run on the WordPress platform, aiming to make it user-friendly as it does not require an understanding of coding or programming. The Elementor Free Version offers limited page building features. In fact, users can only build a landing page with one theme option, fortunately with a responsive page guarantee. On the other hand, the Elementor Pro Version offers very comprehensive features for those who need a more proper, professional, and complex website, such as a company website or even an e-commerce site.

Divi Theme Builder is a highly popular and versatile WordPress theme created by Elegant Themes. One of its most prominent features is the Divi Theme Builder, which allows users to design and customize every aspect of their website without touching any code. The Divi Theme Builder is a powerful tool that empowers both beginners and experienced web designers to create stunning, professional-looking websites with ease. Its intuitive interface, responsive editing, and extensive customization options make it an excellent choice for individuals, businesses, and agencies looking to design professional websites efficiently and effectively.

Summary

FeatureElementor PRODivi
Free VersionYesN/A
PricingStart from $59/year/site. Most expensive is $399/year/1000 sitesStart from $89/year/unlimited sites. Most expensive is S249/lifetime.
Template and DesignHas 300 pre-made templates, 100+ website kits, and over 50 widgetsHas 200 website packs and 2000 pre-designed layout packs
User InterfaceNavigation on the left. Cannot be changed or moved.User has ability to move the navigation as they need.
Widget and AddonsHas so many widget. You can add more from third-party plugins.Similar with Elementor PRO. You can add more from thrid-party plugins.
Speed PerformanceSlightly faster than DiviNot as fast as Elementor
SEOBoth have clean HTML code, but they don't match if you create a theme from scratch. This is because you can create something cleaner and simpler when building from scratch rather than using a Page Builder.Both have clean HTML code, but they don't match if you create a theme from scratch. This is because you can create something cleaner and simpler when building from scratch rather than using a Page Builder.
eCommerceElementor WooCommerce Builder is a collection of elements that can be used to create WooCommerce websites without having to write any codeDivi provides a good set of modules for WooCommerce integration, but it may not have all the advanced features and functionalities that dedicated WooCommerce plugins offer
Usage StatisticOver 5+ million active installationsOver 3+ million active installations
A/B TestingDoes not have built-in feature, but can use third-party pluginHas built-in feature
Customer SupportHas 24/7 customer supportHas 24/7 customer support and more option to communicate with user
Pop UpHas built-in pop up builderShould use third-party plugin, such as Popups for Divi
One-Click Install ThemeDoes not have this featureDoes not have this feature
CommunityHas larger community and more activeHas large and active community
Content SupportHas official youtube account that share helpful contentsHas official youtube account from Elegant Themes, but not exclusively for Divi content
Loop BuilderHas built-in loop builder featureDoes not have built-in loop builder feature

If you don't like either of them, you can always try wordpress page builder alternative

Elementor vs DIVI In Depth

Pricing Model

Elementor

elementor vs divi
PlanPrice
Free$0/unlimited sites
Essential$59/year/site
Expert$199/year/25 sites
Agency$399/year/1000 sites

Although you can continue using your current version of Elementor even after the first year, renewing your license is necessary to receive ongoing support, updates, and access to Pro features for new designs (existing designs will still function even if the license expires).

Divi

elementor vs divi

Divi offers two pricing plans, both of which allow unlimited website usage:

PlanPrice
FreeN/A
Yearly Access$89/year
Lifetime Access$249/lifetime

Template and Design

Elementor

elementor vs divi

Elementor comes with a number of built-in templates, but there are also many third-party templates available. These templates can be used for a variety of purposes, including creating landing pages, product pages, and even entire websites. With Elementor, you can get access to over 300 pre-made templates, 100+ website kits, and over 50 widgets.

Divi

elementor vs divi

Divi comes with a vast library of pre-designed templates and layout packs, covering various industries and website types. Users can import these templates and customize them to suit their brand or specific requirements, significantly speeding up the design process. There are over 200 website packs and 2000 pre-designed layout packs available in their library.

While both Elementor and Divi offer a significant number of templates and similar features, in fact, Divi has more built-in templates that you can use and customize.

User Interface

Elementor

elementor vs divi

Elementor's main tools and settings are accessible through a sidebar panel that appears on the left-hand side of the screen. This panel contains all the widgets, templates, styling options, and other elements needed for designing the page.

Divi

elementor vs divi

In the frontend editing mode, Divi uses a floating settings bar that appears at the top of the page. This bar provides quick access to various design elements and allows users to make changes on the go.

Ultimately, the choice between Elementor and Divi's UI will depend on individual preferences and the level of complexity you desire in your page builder. It's recommended to try out demos or free versions of both platforms to see which one aligns better with your workflow and design style.

Widget and Addon

Elementor

elementor vs divi

Elementor uses "widgets" to add various elements and features to your website's pages. Widgets are modular components that you can drag and drop onto your canvas to build your page layout. Elementor comes with a wide range of built-in widgets, including headings, text blocks, images, buttons, forms, and more. Additionally, there are numerous third-party plugins that add even more widgets to Elementor, giving you an extensive array of options to customize your website.

Divi

elementor vs divi

Divi uses "modules" to add elements to your web pages. Modules are similar to widgets in other page builders. They serve as the building blocks for your content and are placed within sections and rows to create layouts. Div offers a good range of built-in modules that cover essential elements like text, images, sliders, galleries, and more. While Divi doesn't have a vast library of third-party addons like Elementor, it does come with a "Code Module" that allows you to embed custom code or third-party scripts for added functionality.

Speed and Performance

Elementor

elementor vs divi

Elementor is generally considered to be a faster page builder than Divi. This is because Elementor uses a more lightweight code base and a more efficient rendering engine. Elementor also performs well in terms of performance. This is because they use a number of techniques to optimize the loading speed of pages, such as lazy loading and minification.

Divi

elementor vs divi

Divi is not as fast as Elementor, but it is still a relatively fast page builder. This is because Divi uses a well-optimized code base and a caching system to improve loading speed. Divi also performs well in terms of performance, as it also has the same features as Elementor, such as lazy loading and minification.

SEO

Both have clean HTML code, but they don't match if you create a theme from scratch. This is because you can create something cleaner and simpler when building from scratch rather than using a Page Builder.

eCommerce

Elementor

Elementor has WooCommerce Builder, which is a collection of elements that can be used to create WooCommerce websites without having to write any code. It includes elements for creating product pages, checkout pages, and other WooCommerce-specific pages.

Divi

Divi has WooCommerce Modules, which are similar to Elementor WooCommerce Builder, but they are a bit more limited in terms of functionality. While Divi provides a good set of modules for WooCommerce integration, it may not have all the advanced features and functionalities that dedicated WooCommerce plugins offer. For example, some specialized WooCommerce plugins provide advanced product filtering, product variations, shipping options, and other e-commerce-related features that might not be available directly through Divi modules.

Overall, both Elementor and Divi are capable page builders that can be used to create WooCommerce websites. However, Elementor has a slight advantage in terms of functionality and flexibility.

Usage Statistic

Elementor

As of July 2023, there are over 5+ million active installations.

Divi

Divi has 3+ million active installations.

Free Version

  • Elementor : Yes
  • Divi: N/A

A/B Testing

Elementor

Elementor does not have built-in A/B testing feature, however, there are a number of third-party plugins that can be used to add A/B testing functionality.

Divi

Divi has a built-in A/B testing feature. This means that Divi users can easily test different versions of their pages to see which one performs better.

Customer Support

Elementor

Elementor offers 24/7 customer support.

Divi

Divi offers 24/7 customer support with chat and email options available.

Pop Up

Elementor

Elementor has a built-in popup builder. This means that Elementor users can easily create and display popups on their websites

Divi

Divi does not have built-in popup builder. Divi users need to use a third-party plugin, such as Popups for DIVI.

One-Click Install Theme

Elementor

Elementor does not have this feature.

Divi

Divi does not have this feature.

Community

Elementor

Elementor has large and active communities of users, so you should be able to find help if you need it. Elementor communities provide support via more channels.

Divi

Divi also has large and active community, but it is slightly not as much as Elementor's.

Content Support

Elementor

Elementor has a great content support system, including an official YouTube channel with many helpful tutorials.

Divi

Divi has official Youtube channel from Elegant Themes, but it does not exclusively provide Divi content.

Loop Builder

Elementor

The Loop Builder feature in Elementor enables you to create and design the main item for repeating content (i.e. loops) such as listings, as well as customize its layout on the page. By creating a main item template yourself, you get a lot more flexibility compared to the Posts widget to design your listings and include additional dynamic content.

The first phase of the Loop Builder includes the ability to create a main item for posts, and custom post types, and to include dynamic content from your post. That way, you can easily design the display of your posts, portfolios, listings, and more.

Divi

Divi does not have a built-in "Loop Builder" feature. They allow you to design and customize various parts of your website, such as headers, footers, single post layouts, archive pages, and more. However, it doesn't have a specific loop builder for customizing the loop (i.e., the way posts are displayed) in archive pages, category pages, or search results.

FAQ

What is Better for a Beginner Divi or Elementor?

Both Divi and Elementor are good for beginners. So, you don't need to worry about it.

Is Elementor better than Divi?

For some features, yes, such as SEO-friendliness, community support, speed and performance, and user interface.

Does Divi work with Elementor?

No. In fact, they are most popular website builder for WordPress.

Is Divi better than WordPress?

Whether Divi is better than the default WordPress theme depends on your individual needs and preferences. The default WordPress theme is a simple theme that is designed to be used as a starting point for creating your own WordPress website. It is not as flexible or as feature-rich as Divi, but it is a good option for users who want a basic theme that is easy to use.

Can you switch from Divi to Elementor?

Yes, you can switch from Elementor to Divi and vice versa, however, there are a few things to keep in mind:

  • Your content: If you have any custom content that you have created using Divi, you will need to export it before you switch to Elementor. You can then import the content into Elementor.
  • Your settings: Any settings that you have made in Divi will not be carried over to Elementor. You will need to recreate these settings in Elementor.
  • Your plugins: If you are using any plugins that are only compatible with Divi, you will need to find alternative plugins that are compatible with Elementor.

How much is Divi vs Elementor?

Elementor

PlanPrice
Free$0/unlimited sites
Essential$59/year/site
Expert$199/year/25 sites
Agency$399/year/1000 sites

Divi

PlanPrice
FreeN/A
Yearly Access$89/year
Lifetime Access$249/lifetime

Do Web Developers use Divi?

Yes, web developers use website builders such as Divi and Elementor. These builders can be a great time-saver for developers, as they allow them to create custom layouts without having to write any code. Additionally, these builders can be used to create a wide variety of websites, from simple brochure sites to complex e-commerce stores.

Which one is more popular? Elementor or Divi?

Elementor is more popular than Divi. According to BuiltWith, which tracks the use of web technologies, Elementor is the most popular page builder plugin for WordPress, with over 5 million active installations. Divi is the second most popular page builder plugin, with over 3 million active installations.

Can I use Divi with any WordPress theme?

Yes, you can use Divi with any WordPress theme. Divi is a standalone page builder plugin, which means that it can be used with any theme. However, if you want to get the most out of Divi, you should use it with a theme that is designed to work with Divi.

Can I use Elementor with any WordPress theme?

Yes, you can. But once again, it will be the best if you use a theme that is designed to work with Elementor.

Can I copy a Divi page to another site?

Sure, there are a few ways to copy a Divi page to another site, using the Divi builder, Divi library, or using a plugin.

Does Divi use HTML5?

Yes, Divi uses HTML5.

Does Elementor use HTML5?

Yes, Elementor uses HTML5.

Is Divi a theme or page builder?

Divi is both a theme and a page builder. It is a theme because it comes with a pre-made design that you can use to create your website. It is also a page builder because it allows you to create custom layouts for your website pages.

Why is Elementor so popular?

In our opinion, Elementor has a free version, allowing everyone to try and become familiar with it. It is quite easy to convert free users into paid users.

Does Divi use Google fonts?

Yes, it does.

Does Elementor use Google fonts?

Yes, it does.

Does Divi have font awesome?

Yes, it does.

Does Elementor have font awesome?

Yes, it does.

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